How to Increase Engagement on the Advocacy Poster Widget

The Advocacy Poster Widget helps your attendees share personalized event posters on social media, turning them into advocates for your event.
To get the best results, it’s important to set it up correctly and optimize how it looks and works.

Follow these steps to increase engagement and conversions.

1. Place the Widget in the Right Spots

a. On the Registration Success Page:

This is the most effective place to add the widget, when attendees are already excited after registering.

• If you’re adding the script directly to your registration platform, use the Preview Widget.

• If you’re adding it using an i-frame, use the Expanded Widget.
  Keep in mind: i-frames limit user interactions to a fixed area. Whenever possible, use the script method instead.

b. On the Event Dashboard:

Many attendees revisit their dashboard to check event updates or access resources.
Adding the poster widget here helps you get repeat engagement from these returning visitors.

2. Improve Poster Design

Good poster design can improve engagement by 5–10%.
A well-designed poster encourages attendees to share it proudly and helps your event stand out on social media.

What makes a good poster design:

• A clear headline (e.g., “I’m Attending {Event Name}”)

• The attendee’s photo or avatar placed clearly and attractively

• Readable text with strong color contrast

• Consistent branding — same colors, logo, and fonts as your event

• Good spacing and visual hierarchy for a clean look

• Optimized size for mobile and social platforms (square 1080×1080 or portrait)

Tip: Try 2–3 design variations, track their performance, and keep the ones with higher share rates.

3. Add the Login Widget

The Login Widget allows attendees to log in (for example, through LinkedIn) before creating their posters.
This eliminates the need to re-enter details, making the process faster and more seamless.

Recommended placement:

• Before the registration form (Ideal)

• Or within the registration form itself

This setup helps generate posters instantly after registration, reducing drop-offs.

4. Capture Data Automatically

Once the login widget is added, include the form capture widget code on your registration form.
This automatically fills in the attendee’s information (name, company, photo, etc.) after they log in — making the experience smoother and increasing the likelihood of completion.

Summary

Getting the most out of your Advocacy Poster Widget is about visibility, ease of use, and good design.
To recap:

1. Place it smartly on your registration success page and event dashboard.

2. Use well-designed posters that look great on social media.

3. Add a Login Widget to simplify poster creation.

4. Enable auto-capture from your registration form.

With these simple changes, you’ll see more attendees creating and sharing posters — and more people hearing about your event from voices that matter most: your attendees.